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Unfortunately, the system won't permit anyone inside it from speaking the truth. It's main emphasis is on money-harvesting and maintaining steady revenue. During the open house sessions at the place I used to teach at, we would receive visits from prospective students, often with parents or spouses. I urged them to consider all their options, even if it meant enrolling at another institution as I wanted them to make a decision about their studies which was best for them. I sometimes had students in my courses who didn't want to be there and weren't interested in what they were studying as they really wanted to do something else. I wouldn't have been doing anybody any favors if I convinced them to enroll at the place where I was if that really wasn't where their talents or ambitions lay.
I received a few dirty looks from my colleagues for what I did. The idea was to get people to sign up and to sort things out afterwards, preferably after they paid their tuition.
After I left that school, and before I quit teaching altogether, I did interview with a few other colleges. In some of the sessions, I was asked about this very issue: what would I do to convince someone to attend the establishment in question. When I answered that I wanted to have students in my courses who wanted to be there (implying that anyone who didn't should study a different area or go somewhere else for their education), I knew that I was saying something that the interviewers didn't want to hear.
So sign 'em up, folks--just keep the money rolling in!